On April 28th, at the Thang Long Winery Showroom at 35 Hang Bong Street, Thang Long Winery Joint Stock Company held a wine tasting party called ” Thang Long into Summer”.
The COVID-19 pandemic has had a major impact on businesses in reaching customers, changing people’s consumption habits, making spending more reasonable, and reducing consumption in traditional channels while increasing purchases through online and modern sales channels. To choose a wine that you like and ensure quality, consumers should choose to buy branded products at official showrooms of brands or at official supermarkets.
To adapt to this, Thang Long Winery Joint Stock Company has increased sales at supermarkets, convenience stores, especially the BRGMart supermarket and store chain spread across the BRG Group, making it easier for consumers to access and choose.
Unlike high-alcohol beverages, wine is usually quite light due to fermentation from grapes and fruits. Scientists have proven that wine has nutritional value and is good for health when used in moderation. Amidst the confusing origin and quality of the wine market, a new trend of choice is clearly forming in the hearts of consumers: looking to reputable and quality Vietnamese wine brands.
This is evidence that Vietnamese wine products are welcomed by the market and one of the oldest wine brands in Vietnam is Thang Long Wine with stable quality and bearing the characteristic flavor of the region.
The event is an opportunity for guests to experience 3 wine labels: Opera White Wine, APEC Semi-Sweet Wine, and Chile Omnia Wine – belonging to the typical red and white wine lines of Thang Long Wine.
Thang Long Winery Joint Stock Company, formerly Thang Long Beverage Enterprise, was established in 1989, proud to be the first and oldest wine producer in Vietnam. With a long
tradition and a team of experienced and highly skilled technicians, unique production technology, and modern equipment lines, applying the world’s leading quality management systems ISO and HACCP certification.
For more than 30 years, Thang Long Wine has brought consumers hundreds of millions of bottles of high-quality wine that consumers love and choose.
Loyal to the business philosophy of “All for the health of consumers”, the Company always pays attention to and is strict in each production process. For fruit wines and red wines, Thang Long Wine actively produces from the stage of making fruit juice so that the product ferments naturally. In recent years, in order to meet the diverse needs of the market, Thang Long Wine also directly imports red wine from Chile for bottling under a trademark authorization in Vietnam… Through the ages, the reputation of the Thang Long Wine brand continues to be affirmed.
At this April 2022 “Thang Long into Summer” wine tasting party, guests will be introduced to and experience 3 labels: Opera White Wine, APEC Semi-Sweet Wine, and Chile Omnia Wine – belonging to the typical red & white wine lines of the Company, directly produced and bottled by the Company.
The wine products are fermented from Cabernet Sauvignon grapes, and are also suitably blended with Carmenere grapes – grape varieties imported from Italy along with a separate production process and secrets to create special wine flavors.
Thang Long Wine products are expected to bring guests interesting and unique experiences. At the same time, introduce to partners, friends, and businesses the types of products suitable for personal and collective gifts at major events.
Through the “Thang Long into summer” wine tasting program, Thang Long Wine has helped guests understand and feel the characteristic flavors of Thang Long Wine products while introducing and promoting to a wide range of Vietnamese users about Wine products manufactured and developed by Vietnamese people.
In the coming time, Thang Long Wine will continue to invest and develop so that Thang Long Wine products will increasingly create a competitive position in the domestic market and aim for export to contribute to writing the name of the Vietnamese wine brand on the world wine map.
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